What to study

An e-marketing specialist is a person who combines creativity, data analytics, and knowledge of digital tools. Nowadays, marketing has moved entirely to the Internet – from social media, through email campaigns, to SEO, content marketing and search engine ads. Success in this industry requires constant learning, monitoring of trends, and the ability to respond to […]

Public relations is a field in which success depends not only on communication skills, but also on strategic thinking, media knowledge and the psychology of the recipient. A PR specialist doesn’t just create pretty messages – they build relationships, reputation and trust that have measurable value for a company, organization or public figure.